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June 9, 2014 Comment

World Cup Marketing: Global Push From Mega Brands

Coca-Cola, McDonald’s and Nike are among the companies pulling out the stops to promote the upcoming World Cup.

May 19, 2014 Comment

Primary Election Campaigns Focusing On Family Ties

Dad, father, daughter, son and husband are all common words popping up in election ads this year.

May 1, 2014 Comment

Burger King’s Subservient Chicken Is Back

The fast food giant has brought back one of its most famous ad characters – but he’s no longer subservient.

March 21, 2014 Comment

Marketers Drill Into Customer Data Like Never Before

Marketing companies are gathering information about consumers’ behavior like never before to help businesses target their products.

February 3, 2014 8 Comments

The Super Bowl Was A Bust, But What About The Ads?

The Super Bowl game was so lopsided last night, the only real competition was the battle of the ads. We take a look at which ads worked and why.

December 19, 2013 Comment

Health Law Deadline Prompts Fresh Crop of Ads

Several groups are ratcheting up their television and social media campaigns — either to get people to sign up for coverage, or to denounce the health care law.

November 25, 2013 Comment

Forbes And Snapchat: Are The Valuations Right?

Forbes has announced it’s for sale at a price of $400 million, which many analysts think overvalues the 96-year-old company. Meantime, Snapchat turned down a $3 billion offer.

October 25, 2013 Comment

Advertising Takes Off On Twitter

In an attempt to increase revenue, Twitter is expanding its ads. One key audience for those ads may be the people who live tweet while they’re watching TV.

September 3, 2013 5 Comments

Love Of Lego Extends Beyond Building Things

Lego — the world’s most valuable toy company — has created a multimedia empire that runs on fans not only using Lego to build things, but as the basis for creating entirely new projects.

August 1, 2013 6 Comments

E-Cigarettes Enjoy Perks Of Being Unregulated

Unlike chewing tobacco and traditional cigarettes, electronic cigarettes are not regulated by the FDA or any other body. That means they can be advertised on television.

July 17, 2013 9 Comments

Would You Let Your TV Watch You?

The technology exists for a TV that could track movement in a room, as a way to help target advertising to the watcher. Legislation to control this technology is also in the works.

June 14, 2013 Comment

It’s A Bird! It’s A Plane! It’s A Marketing Campaign!

The latest reboot of the Superman movie, Man of Steel, opens today. It’s setting records already for promotional support. The Lorax set records when it had 70 promotional partners, but Man of Steel has roughly 100.

May 8, 2013 13 Comments

Are Hollywood Stars Ruining Kickstarter?

Hollywood stars from Zach Braff to Whoopi Goldberg are turning to kickstarter to fund their pet projects, upsetting some who say celebrities will overshadow budding entertainers and entrepreneurs.

March 6, 2013 Comment

Celebrities Head For The Board Room

Celebrities including and Alicia Keys are no longer happy to just film a commercial for companies. Nowadays, they want to help design the brand.

November 22, 2012 3 Comments

‘Native Advertising’ Disguises Ads As News Stories

Some news organizations are working with marketers to disguise their ads as news stories. Here & Now media analyst John Carroll warns this so-called “native advertising” could be a death certificate for news organizations because they’re risking their own credibility.

February 6, 2012 Comment

Super Bowl Ads: Amateurs Beat Out Madison Avenue

Move over Madison Avenue– consumers created the most popular ads this Super Bowl. From the funny to the wistful to the downright raunchy, which ads were the winners and losers this Super Bowl?

August 3, 2011 2 Comments

News Organizations Cash In On Quickie E-books

News organizations are trying to make up for lost ad revenue by repackaging their news stories as e-books, available on digital readers for anywhere between $1 to $5. With photos, sound and video included in the e-books, they’re redefining what a book is.

May 10, 2011 3 Comments

Tweeting Their Way To The White House

When Newt Gingrich wanted to let people know about his upcoming announcement regarding his bid for the White House, he turned to Facebook and Twitter. Presidential hopefuls are increasingly using the web and social media tools, but are those messages effective in building a base and raising money?

February 4, 2011 Comment

Super Bowl's Pre-Pre-Game Show Brought To You By Rent-A-Center

Super Bowl commercials have become must-see TV for many, but some advertisers are finding a new way to get their message to consumers: by producing television shows themselves.

October 25, 2010 Comment

Rundown 10/25

In The Homestretch, Florida Gov. Candidates Make Final Impressions, The Foreclosure Crisis Could Lead To Title Insurance Mayhem, The Fishy Cases Of Some Japanese Centenarians, Power Of The Tweeter: Companies Cave To Anti-Social Media Campaigns, Mark Twain Still Sells 100 Years After His Death

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Robin and Jeremy

Robin Young and Jeremy Hobson host Here & Now, a live two-hour production of NPR and WBUR Boston.

June 6 Comment

Introducing A New Here & Now Website

Coming June 9, 2016, Here & Now listeners and visitors will experience our stories and journalism online in a whole new way.

June 3 Comment

Teenagers Create Impromptu Exhibit At San Francisco Museum Of Modern Art

As the pair toured the museum, they wondered if they could do better. So 16-year-old Kevin Nguyen decided to get creative.

June 3 3 Comments

‘Silver Linings Playbook’ Author Explores Conformity, Mental Health In New Teen Novel

Matthew Quick published his fourth young adult book, "Every Exquisite Thing," this week.

June 2 13 Comments

Do Meal Kits Provide Great Taste Along With Convenience?

Resident chef Kathy Gunst tested a multitude of meal kits, and gives co-host Jeremy Hobson the inside scoop.