PLEDGE NOW
Here and Now with Robin Young and Jeremy Hobson
Public radio's live
midday news program
With sponsorship from
Mathworks - Accelerating the pace of engineering and science
Accelerating the pace
of engineering and science
Friday, December 20, 2013

Bourbon Makers Outside Kentucky Could Spark Innovation

(kybourbontrail.com)

(kybourbontrail.com)

When people think of bourbon, they often think of Kentucky, but not all bourbon is made in the Bluegrass State. The rules on bourbon — and there are federal rules — allow it to be produced anywhere in the U.S., and it is. Micro-distilleries are popping up all over the country and they’re finding success selling what has become a most-trendy spirit.

Bourbon accounts for only one quarter of all hard liquor sales in the U.S., but it far exceeds all other booze in sales growth. That’s because as bourbon has become popular, it’s also become pricey. A bottle of Pappy Van Winkle, for example, will set you back a few hundred dollars — if you’re lucky enough to find one.

From the Here & Now Contributors Network, Devin Katayama of WFPL reports from Louisville that the expansion of bourbon outside Kentucky could help develop the next American taste.

Reporter


Please follow our community rules when engaging in comment discussion on this site.
Robin and Jeremy

Robin Young and Jeremy Hobson host Here & Now, a live two-hour production of NPR and WBUR Boston.

June 6 Comment

Introducing A New Here & Now Website

Coming June 9, 2016, Here & Now listeners and visitors will experience our stories and journalism online in a whole new way.

June 3 Comment

Teenagers Create Impromptu Exhibit At San Francisco Museum Of Modern Art

As the pair toured the museum, they wondered if they could do better. So 16-year-old Kevin Nguyen decided to get creative.

June 3 3 Comments

‘Silver Linings Playbook’ Author Explores Conformity, Mental Health In New Teen Novel

Matthew Quick published his fourth young adult book, "Every Exquisite Thing," this week.

June 2 13 Comments

Do Meal Kits Provide Great Taste Along With Convenience?

Resident chef Kathy Gunst tested a multitude of meal kits, and gives co-host Jeremy Hobson the inside scoop.