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Tuesday, November 19, 2013

Catholic School Tells Girls ‘Don’t Wait For Your Prince’

An image from the Doe-Anderson ad campaign for Mercy Academy. (Doe-Anderson)

An image from the Doe-Anderson ad campaign for Mercy Academy. (Doe-Anderson)

Over the past ten years, Catholic Schools around the country have seen a decrease in enrollment. Over half a million students moved to new schools. Just over 2,000 Catholic schools were reported closed or consolidated.

But there’s one Catholic institution that has no intention of joining that statistic: Mercy Academy, a small girls school in Louisville, Kentucky.

As it tries to attract new students, the school is also drawing attention for its new advertising campaign, which tells girls: “You’re not a princess” and “Don’t wait for your prince.”

Mercy Academy principal Amy Elstone and president Mike Johnson speak to Here & Now’s Robin Young.

Mercy Academy promotional video by Doe-Anderson


  • Amy Elstone, principal of Mercy Academy.
  • Mike Johnson, president of Mercy Academy.

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